#adidas is celebrating individual stories and images in real time by featuring them in a live feed on and at the #adidas Expo booth leading up to the marathon.

WhyIRunBostonadidas is encouraging runners to make history together by sharing personal stories of why they’re running the world’s most prestigious road race using WhyIRunBoston and tagging on Instagram and Twitter. “Both Kathrine and 261 Fearless share the same bold, positively disruptive attitude and ambition as the #adidas athlete and for us, there’s no better way to celebrate the 50th anniversary of her iconic debut.” “Kathrine is a pioneer, and an absolute inspiration to women everywhere,” said Caio Amato, Senior Director of Sports Marketing at #adidas Running. Throughout the two year partnership, #adidas will supply running gear and expertise to 261 Fearless, designed to power the community to break new ground in running. This 261 Fearless community unites and empowers women globally through running clubs, educational opportunities and events. Partnership DetailsAs part of this dedication to help other female runners achieve their goals, Switzer founded 261 Fearless, an international non-profit organization. When empowered and made fearless, we will continue to change the world.” It feels like I'm home where I should be, with a brand that has been on my feet for more than 50 years. “Our relationship helps me tell important stories of women in the #sport past, present and future. “I’m thrilled to partner with #adidas, a company that embraces barrier-breakers and desires to empower women,” said Kathrine Switzer. To celebrate 50 years since the memorable race wearing the #adidas Special, Switzer will take to the course wearing the #adidas Supernova BOOST, accompanied by 125 charity runners from 261 Fearless. Switzer was the first female athlete to run the course as a registered number in 1967, sparking controversy before becoming a social advocate and campaigner for women’s rights.

Celebrates Original Disrupter in Women’s Sports 50 Years LaterRallies Runners To Share WhyIRunBostonĪdidas today announced a new partnership with Kathrine Switzer and 261 Fearless ahead of the Boston Marathon in its 29th year as the race’s exclusive footwear and apparel partner.

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